Harrys

Harry's is a direct-to-consumer men's grooming company founded in 2012 by Jeff Raider and Andy Katz-Mayfield. The company offers affordable, high-quality shaving products aimed at providing a better alternative to overpriced razors from major brands. Harry's sources its blades from a historic German factory, which it acquired to ensure quality and control costs. This approach has allowed the company to grow rapidly, capturing over 10% of the US shaving market by 2015 and expanding its reach to over 40 countries. Harry's focuses on shaving essentials, including razors, blades, and grooming items like creams and post-shave products. The company emphasizes simplicity and effectiveness, with a subscription service for regular blade deliveries that fosters customer loyalty. In addition to its men's line, Harry's launched a women's grooming line called Flamingo in 2018. The company is also committed to men's mental health, having donated over $12 million through partnerships with customers and nonprofits.

Partnerships