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Purple Innovation Inc is a comfort innovation company. The company designs, manufactures and sells a range of comfort technology offerings, including mattresses, a pillow, cushions, sheets, bed platforms and other products. The Company has one reportable segment that operates an omni-channel distribution which allows the Company to offer a seamless shopping experience to its customers across multiple sales channels. It sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Developer of online applications intended for e-commerce merchants. The company provides a toolkit that delivers a comprehensive suite of ecosystem-leading applications, thereby enabling clients to run their businesses in an enhanced manner, grow faster and deliver experiences to their customers.

Justuno is a website marketing automation platform that helps businesses convert more website traffic into customers through personalized onsite experiences, such as pop-ups, quizzes, and product recommendations.