Honest to Goodness

Honest to Goodness is an Australian-owned, family-operated organic and natural food company founded in 2002 by Matt and Karen Ward. Based in Alexandria, New South Wales, the company has grown from a single market stall into one of Australia's leading suppliers of organic and natural foods, employing approximately 51-200 people and generating annual revenue of $20 million. The company specializes in premium organic and sustainably farmed wholefoods, offering a diverse range of products including retail packs, bulk ingredients, pre-packaged mueslis, nuts, and various health food items. Customers can purchase these products through an award-winning online shop, a retail store at their Sydney headquarters, and over 600 independently owned retailers across Australia. Honest to Goodness is dedicated to promoting healthy and sustainable living, emphasizing quality, honesty, and transparency in sourcing from local growers and producers. The company has received multiple awards, including recognition as Australia's Favourite Organic Brand and Organic Wholesaler of the Year.

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