Glossier
Glossier, Inc. is a beauty company founded in 2014 by Emily Weiss, evolving from her beauty blog, Into The Gloss. The brand focuses on customer-driven skincare and minimal makeup products that promote natural, dewy skin. Glossier emphasizes a "Skin First. Makeup Second™" philosophy, creating products based on customer feedback and insights gathered through social media and the blog. The company offers a range of skincare and makeup products, including popular items like the Milky Jelly Cleanser, Perfecting Skin Tint, and Boy Brow. Glossier is known for its direct-to-consumer approach, blending online shopping with physical retail experiences, including a flagship store in Soho. The brand targets millennials and Gen Z consumers, fostering a loyal community through its engaging and inclusive marketing strategies.
New York, United States of AmericaOtherHealthcareEnterprise
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