Mars, Incorporated is a privately held American multinational company founded in 1911 by Frank C. Mars. Headquartered in McLean, Virginia, it specializes in confectionery, pet food, food products, and animal care services. The company is entirely owned by the Mars family and ranks as the fourth-largest privately held company in the U.S., with annual sales of $45 billion and over 130,000 employees across more than 80 countries.
Mars operates in five main segments: confectionery, petcare, food, drinks, and symbioscience. Its well-known brands include M&M's, Snickers, Mars bar, Milky Way, Pedigree, Whiskas, and Uncle Ben’s rice. The company has a strong global presence, manufacturing in over 100 countries and maintaining key facilities in the U.S., UK, Netherlands, France, and Germany. Mars is committed to innovation and research, contributing to advancements in areas like cocoa flavanols and veterinary services.
GoodDay Software is a technology company that creates innovative solutions for commerce brands, particularly those using Shopify. Led by a team with experience from notable brands like Chubbies, Loop, and Shopify, GoodDay Software understands the needs of merchants and focuses on enhancing their efficiency and profitability.