Fanatics

Fanatics, Inc. is a global digital sports platform founded in 1995 in Jacksonville, Florida. Originally starting as a brick-and-mortar store, it has evolved into a comprehensive sports ecosystem under the leadership of Michael Rubin since 2011. The company is valued at over $31 billion and serves more than 100 million fans through its various divisions, including Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. Fanatics Commerce offers officially licensed sports apparel and merchandise, with key acquisitions enhancing its product range. Fanatics Collectibles focuses on trading cards, having secured long-term rights for major leagues. The company also launched Fanatics Betting & Gaming, which includes retail sportsbooks. Fanatics emphasizes exclusive licensing with major sports leagues and utilizes technology to enhance fan engagement across its offerings.

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