Emma Forward

Jo Loves is a luxury fragrance brand founded in 2011 by renowned perfumer Jo Malone. After her successful tenure with Jo Malone London, which she sold in 1999, Malone launched Jo Loves as a creative reinvention. The brand focuses on innovative, memory-inspired scents and offers a range of products including unisex fragrances, candles, and body care items. Jo Loves features 16 unisex fragrances, with standout scents like Pomelo and Jo by Jo Loves. The brand also offers unique candle options, such as the Layered Candle and Shot Candle™, allowing customers to blend and customize their experiences. Additionally, Jo Loves provides a variety of body and bath products, including hand sanitizers and lotions. The brand emphasizes creativity and personal storytelling, reflecting Malone's journey and passion for fragrance.

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