Dealer Image Pro is an automotive merchandising software company that helps auto dealerships enhance their inventory presentation through professional photography and video content. Founded in 2012 by Peter Duffy, the company evolved from a traditional photography service into a technology-focused solution, addressing the need for consistent inventory management in the automotive industry.
The company's flagship product, Photo Assistant™, is a patented app designed for Apple iPad Pro devices. It guides users through capturing high-quality images and videos, making it accessible for dealerships without professional photography experience. Dealer Image Pro also offers Autoport®, an online content management platform that allows dealerships to manage and publish vehicle content efficiently. Additional features include AI-powered background removal, 360-degree vehicle experiences, and branded video composition. The company serves thousands of dealerships across North America, Mexico, the Middle East, and Dubai, managing content for a wide range of vehicles.