Cohere Health

NextRoll is a marketing and data technology company based in San Francisco, California. Founded in 2007, it has developed machine learning-powered platforms that assist businesses in accelerating growth. The company serves tens of thousands of clients globally, providing data-driven marketing solutions through its three main business units: AdRoll, RollWorks, and NextRoll Platform Services. AdRoll focuses on growth marketing for direct-to-consumer and ecommerce businesses, while RollWorks offers account-based marketing solutions for B2B teams. NextRoll Platform Services provides a platform-as-a-service for consumer and merchant marketplaces. The company has received industry recognition, including being named a Visionary in the Gartner 2024 Magic Quadrant for Account-Based Marketing Platforms. With a team of approximately 401-576 employees, NextRoll generated $105 million in annual revenue as of 2024. CEO Roli Saxena leads the company, which has secured $90.5 million in funding from prominent investors.