Carousell Group

Carousell Group is a leading multi-category marketplace and recommerce platform in Greater Southeast Asia, founded in 2012 in Singapore. The company aims to make secondhand the first choice for everyone, allowing users to buy and sell items easily through a mobile-first approach. Carousell achieved unicorn status in 2021 with a valuation of US$1.1 billion and serves tens of millions of monthly active users across seven markets, including Singapore, Hong Kong, Malaysia, Indonesia, the Philippines, Taiwan, and Vietnam. The company operates through two main business models: multi-category classifieds platforms and an omnichannel recommerce business. Its flagship platform, Carousell, allows users to list and purchase a wide range of secondhand items. Other specialized brands include REFASH for fashion, LuxLexicon for luxury goods, and Mudah.my, Malaysia's largest digital marketplace. Carousell Group focuses on empowering everyday users and budding entrepreneurs, promoting sustainability through its emphasis on secondhand goods.

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