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Serta is an American mattress manufacturer founded in 1931 and headquartered in Doraville, Georgia. As a pioneer in sleep innovation, Serta distributes its products in over 150 countries worldwide. It is part of Serta Simmons Bedding, LLC, one of North America's largest bedding companies, and operates alongside brands like Beautyrest and Tuft & Needle. Serta specializes in a range of mattresses designed for comfort and support, including traditional innerspring mattresses, gel-infused memory foam options, hybrid models, and Talalay latex mattresses. The company has introduced several notable products over the years, such as the Perfect Sleeper® line and the Pillow Soft® mattress. Serta emphasizes consumer-centric design and environmental sustainability in its manufacturing processes. The brand also serves both consumer and commercial markets, supplying major hotel chains and offering hospitality-grade beds.

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