Branch provides mobile measurement and attribution for 3.5B users, backed by AI-enhanced linking to connect omnichannel journeys and illuminate campaign performance.
BuzzFeed, Inc. is an American internet media company based in New York City, founded in 2006 by Jonah Peretti and John S. Johnson III. Initially focused on creating viral content, BuzzFeed has evolved into a global platform that delivers a wide range of entertainment, news, quizzes, videos, and interactive media. The company emphasizes audience engagement and real-time reporting across various topics, including pop culture and lifestyle.
BuzzFeed's core offerings include shareable news and original reporting, as well as entertainment content that reaches hundreds of millions of users worldwide. The company is known for its long-form journalism through BuzzFeed News, which has received prestigious awards, including the Pulitzer Prize. With a business model centered on digital advertising and virality, BuzzFeed continues to adapt to the changing landscape of digital media.