Mercedes-Benz Group is a premium automotive original equipment manufacturer, selling around 2 million passenger cars, including its Chinese joint venture, and just under 450,000 vans per year. The company's financial profile improved significantly following the spinoff of Daimler Truck in 2021. Unlike most automotive OEMs, Mercedes operates under its own brand alone. In 2023, 16% of its passenger cars sold were top end (G Class, Maybach, AMG, S Class), 54% were core (C and E Class), and 30% entry (A and B Class). In volume terms, Asia is Mercedes' largest market at 40% of 2023 vehicle sales followed by Europe at 38% and North America at 17%.
VIOOH is a programmatic digital out-of-home (DOOH) supply-side platform based in London, England. Founded in 2018, the company connects media buyers and sellers in a global marketplace for advertising. As part of the JCDecaux group, VIOOH has transformed the out-of-home advertising sector by enabling programmatic trading of digital billboard inventory.
The platform offers a full-stack IT solution for automated buying and selling of digital out-of-home inventory. Key services include programmatic trading across 34 markets, a Trading Manager for media planning, and campaign activation with dynamic creative optimization and audience targeting. VIOOH supports both guaranteed and flexible programmatic buying models and integrates DOOH into multi-channel advertising campaigns alongside social media and connected TV. The company focuses on automation, transparency, and scale, providing access to premium inventory in over 30 countries.
Valtech Mobility GmbH is a Munich-based software company founded in 2018, specializing in automotive software and digital solutions for connected mobility, electromobility, and autonomous driving. With over 400 automotive experts across 60+ offices in 23 countries, the company combines a startup mindset with the impact of a global corporation. It promotes a unique culture with flexible work models and employee perks, while maintaining high safety and quality standards through various certifications.
The company focuses on delivering intuitive solutions for vehicle connectivity, covering design, implementation, user interaction, and vehicle integration. Valtech Mobility excels in User Experience (UX), Automotive Cloud platform development, Data & AI, and Android Automotive. It provides end-to-end digital platform services, including networked platforms, product development, V2X mobility services, and data monetization solutions. Valtech Mobility serves a diverse range of clients, including global vehicle manufacturers, startups, and mobility service providers, and collaborates on innovative projects in the automotive industry.