BlueRock is a multidisciplinary, tech-led entrepreneurial advisory firm based in Melbourne, Australia. Founded in 2008, it supports business owners in growing successful enterprises and helps individuals and families build wealth. With over 350 employees, BlueRock operates across 10 service lines and serves more than 7,000 clients, primarily in Australia, and has expanded to New Zealand.
The firm offers a range of integrated advisory services, including accounting, wealth management, law, finance, insurance, and digital solutions. Notably, it launched Propella.ai, a proptech startup that provides data solutions and analytics for property professionals. BlueRock is certified as a B Corporation, emphasizing its commitment to positive social and environmental impact. The company fosters a people-first culture and has been recognized as a Great Place to Work, promoting innovation and community initiatives.
Marsello is a customer loyalty and marketing platform tailored for omnichannel businesses, particularly in the retail and hospitality sectors. Founded in 2014 and based in Wellington, New Zealand, Marsello empowers merchants with marketing solutions that work seamlessly across various sales channels, including in-store, online, and social media.