Operator of a web platform intended to assist publishers in recovering the revenue they lose to ad-blocking. The company's platform provides a technology for ad exchanges, ad networks and publishers that makes ads undetectable to ad blockers and also recovers publisher's blocked impressions from the ad blockers and thereby assisting publishers in monetizing their content, enabling publishers to get compensated for providing content through advertising, while respecting the user experience of website visitors.
Developer of a visitor relationship management platform designed for media publishers navigating the massive privacy and user-empowerment wave. The company's platform powers adblock recovery, digital subscriptions, email subscriptions, social subscriptions, memberships, donations, privacy consent, and more all from a single tag with no coding required, and optimizes conversions and revenue automatically, enabling publishers to grow first-party visitor relationships and revenue and execute on each of the relationship and revenue goals, and unlocks multiplier effects across the full visitor relationship and the revenue yield curve.
Developer of a native advertising platform intended for bulk management, unified reporting, and rule-based goal optimization across sources. The company's platform streamlines content syndication across Yahoo Gemini, Outbrain, Taboola, Revcontent, and others and combines campaign performance with existing engagement, conversion, and sales data to automate budget, bid, and publisher adjustments, enabling businesses to connect multiple accounts to manage multiple brands while adding multiple users with access permissions.
Developer of a brand-to-retailer marketing platform designed to engage independent retailers with brand-compliant digital marketing. The company's platform manages, segments, and distributes content and campaigns to retailers via easy-to-use tools and workflow, builds organic and paid digital campaigns, and reports and offers analytics on the business outcomes of the campaigns, enabling channel managers and brand marketers to organize and engage networks, fund organic and paid digital campaigns, report and assess the business outcomes.