Blenders Eyewear

Blenders Eyewear is a San Diego-based company founded in 2012 by Chase Fisher. The brand started with a vision to offer affordable and stylish eyewear for an active lifestyle. With a motto of "Life in Forward Motion," Blenders focuses on vibrant designs and a community-driven approach, appealing primarily to millennials and Gen Z. The company has grown significantly, achieving $90 million in sales within eight years and expanding its reach globally after being acquired by Safilo Group in 2019. Blenders specializes in high-quality, affordable eyewear priced between $20 and $95. Their product range includes sunglasses, blue light glasses, and snow goggles, all designed for comfort and functionality. The brand emphasizes bold aesthetics and offers options like polarized lenses and prescription eyewear. With a strong direct-to-consumer model, Blenders has built a substantial online presence and partnerships with major retail outlets, while also engaging with a wide audience through social media and strategic athlete collaborations.

Partnerships