Biz Equals

Dell Technologies is a broad information technology vendor, primarily supplying hardware to enterprises. It is focused on premium and commercial personal computers and enterprise on-premises data center hardware. It holds top-three market shares in its core markets of personal computers, peripheral displays, mainstream servers, and external storage. Dell has a robust ecosystem of component and assembly partners, and also relies heavily on channel partners to fulfill its sales.

Xero is a technology company originating from New Zealand, providing cloud-based accounting software, primarily for small and midsize enterprises, or SMEs, and accounting practices. As a first mover in the space for cloud-based accounting software, Xero has grown quickly to achieve dominant market share in New Zealand and Australia, displacing legacy providers. Xero has also expanded beyond its home region toward other English-speaking countries, primarily the United Kingdom.

Xero's easy-to-use, beautifully designed accounting software helps small businesses and their advisors manage finances effortlessly - bringing everything into one powerful platform and automating routine tasks so they can focus on what matters most.

Justuno is a website marketing automation platform that helps businesses convert more website traffic into customers through personalized onsite experiences, such as pop-ups, quizzes, and product recommendations.