Better Commerce Group

BetterCommerce, based in London, is a B2B e-commerce platform that offers composable, API-first, and headless commerce solutions. Founded in 2015, the company serves wholesalers, manufacturers, distributors, brands, and mid-market retailers looking for flexible omnichannel sales and enhanced customer experiences. The platform supports both B2B and B2C sales, enabling businesses to manage global multi-brand operations and integrate with over 150 third-party services. The core offerings of BetterCommerce include a robust commerce engine, product information management, order management system, and content management tools. It features AI-driven analytics and product recommendations, along with B2B-specific functionalities like self-service portals and customer-specific pricing. BetterCommerce emphasizes a modular approach, allowing businesses to go live in as little as 99 days while reducing manual tasks and errors. The company has received recognition as a Microsoft Gold Partner and has been awarded G2 High Performer status for 2021-2022.

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