BBDO

The command center for brand work

GWI is a consumer research company established in 2009 that offers on-demand global human insights through a SaaS platform. It combines proprietary survey data from over 3 billion consumers across more than 50 markets with AI tools to support informed business decisions. GWI provides continuous access to updated syndicated data and custom research services, ensuring accuracy and relevance through online surveys of nearly a million respondents each quarter. The company’s solutions include the GWI Platform, which allows users to create charts and dashboards for tracking consumer behavior, and GWI Spark, an AI assistant that delivers quick insights from survey data using natural language queries. GWI also offers extensive syndicated data, custom research services, and specialized datasets like GWI Work, which focuses on B2B insights. GWI's services are designed to enhance internal analysis, marketing strategies, and decision-making for a diverse range of clients, including tech companies and creative agencies.