Southern Cross Austereo

Southern Cross Austereo (SCA) is a leading media and entertainment company in Australia, specializing in audio and visual content. Founded in 2004, SCA reaches over 95% of the Australian population through a diverse network that includes 104 radio stations, 93 free-to-air TV stations, and over 800 podcasts. The company serves more than 8 million national listeners and has a significant digital presence with 2.4 million signed-in users. SCA operates popular brands like Hit and Triple M, providing music, sports, and entertainment content. It also broadcasts Channel 10 and Sky News Regional across various markets. The company emphasizes innovation in audio ecosystems and corporate social responsibility through initiatives like the SCA Embrace program, which partners with organizations such as Endometriosis Australia and the Cancer Council. SCA's flagship app, LiSTNR, offers podcasts and streaming services, enhancing its digital audio offerings and advertiser access.

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