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Started in 2008, Airbnb is the world's largest online alternative accommodation travel agency; it also offers booking services for boutique hotels and experiences. Airbnb's platform offered over 8 million active accommodation listings as of Dec. 31, 2024. Listings from the company's 5 million-plus hosts are spread over almost every country in the world. In 2024, 45% of revenue was from North America, 37% from Europe, the Middle East, and Africa, 9% from Latin America, and 9% from Asia-Pacific. Transaction fees for online bookings account for all its revenue.

Booking.com is a leading global online travel agency that enables users to book accommodations, flights, car rentals, and other travel services worldwide.

Expedia Group is a prominent online travel company that offers a wide range of services for both business and leisure travelers. Founded in 1996 as a subsidiary of Microsoft, it became publicly traded in 1999 and has since grown through acquisitions and global expansion. The company provides tools for researching, planning, booking, and experiencing travel, with a focus on delivering the best rates and options. Expedia's services include air, car, hotel bookings, vacation packages, and cruises, with a vast lodging inventory of over 65,000 properties in 240 cities worldwide. The company also offers corporate travel solutions that help businesses save on travel costs while providing management tools and high-touch service. With a strong presence in international markets, Expedia operates localized sites in multiple countries and has a history of partnerships with various brands and travel agents.