ANINE BING is a global fashion house founded in 2012 by Anine Bing and Nicolai Bing. The brand specializes in modern wardrobe essentials that combine Scandinavian simplicity with American energy, catering to women seeking timeless and confident everyday style. Starting from a garage in Silver Lake, Los Angeles, ANINE BING has grown significantly, employing over 250 people and operating more than 30 retail stores across eight countries, including major locations in New York City and Los Angeles.
The brand offers a range of everyday wardrobe staples, such as tees, leather jackets, and silk camis, designed with clean lines and a rock 'n' roll edge. ANINE BING emphasizes accessibility and quality, with a focus on creating "effortless essentials with edge." The company also engages with its community through e-commerce, social media, and events, while promoting women's empowerment through initiatives like "Mentor Moments." With a strong leadership team and a commitment to building emotional connections, ANINE BING continues to expand its presence in the fashion industry.