Alphabet

Alphabet Italia S.p.A. is the Italian subsidiary of Alphabet, a BMW Group company that specializes in mobility solutions, fleet management, and long-term vehicle leasing. Established in 1997 and incorporated in Italy in 2000, the company employs around 128-130 people and generates approximately $1.5 billion in revenue. It ranks as the fourth-largest player in the global long-term rental market, managing over 700,000 vehicles. The company offers a range of mobility solutions tailored for businesses and private clients. These include fleet management, operational and financial leasing, and vehicle rental options through Alphabet Rent. They provide digital tools like the 360 Fleet Portal and AI-driven Fleet Reporting for enhanced fleet oversight and cost optimization. Alphabet Italia also focuses on electric mobility with Alphabet Electric and offers services in vehicle maintenance, driver safety, and sustainable transport. The company emphasizes customization to meet client needs and operates across 30-38 countries, leveraging local expertise. Marco Girelli is the President and CEO.

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