Developer of a media analytics platform designed to bring transparency to media quality. The company's platform specializes in measurement and digital ad buying analytics and offers an omnichannel media quality score that measures attention for the purposes of media planning and buying and is built using machine learning and informed by attention metrics to predict business outcomes, enabling brands to maximize campaign performance and optimize their media spend.
DoubleVerify Holdings Inc is a digital media measurement and analytics software platform. Its solutions provide advertisers with unbiased data analytics that enable them to increase the effectiveness, quality, and return on their digital advertising investments. Its DV Authentic Ad, a proprietary metric of digital media quality, measures whether a digital ad was delivered in a brand-suitable environment, fully viewable, by a real person, and in the intended geography. The company's software interface, DV Pinnacle, delivers these metrics to customers in real time, allowing them to access critical performance data on their digital transactions. Geographically, the companymore
Developer of an advertising platform intended to create ads that load and run fast, smoothly and more sustainably. The company's platform uses a gaming technology base for making interactive and performance creative services that can be used anywhere at any time and deliver results that comfortably outperform the competition, enabling clients to build advertisements that are light, fast, short and interactive.
Haleon is one of the largest consumer health companies in the world. Formed by a combination of consumer health divisions of GSK, Pfizer, and Novartis, Haleon separated from GSK and went public in July 2022. The firm generates 60% of sales from global power brands including Sensodyne, Advil, Centrum, and Poligrip, that play in many geographies and are often leaders in their respective categories. It also has a number of local brands, including Emergen-C, Eno, Tums, and Caltrate, that are more tailored to regional needs and have strong local brand equity. Overall, Haleon's brands tackle a variety of silos within consumer health including oral care, digestive health, painmore