Activision Blizzard was formed in 2008 by the merger of Activision, one of the largest console video game publishers, and Blizzard, one of largest PC video game publishers. The combined firm remains one of the world's largest video game publishers. Activision's impressive franchise portfolio includes World of Warcraft, which boasts more than $8 billion of lifetime sales, and Call of Duty, which has sold over 175 million copies across 14 titles over 12 years.
Operator of a brand performance marketing agency intended to serve direct-to-consumer brands, retailers and nonprofit organizations. The company offers strategy, market and business insights, brand communication design, content partnership, consulting, paid media, analytics and data science services, enabling brands to optimize business through business transformation.