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Carrefour is a multiformat retailer with operations in more than 40 countries, with tens of thousands of shops globally, over 1,000 drive-thru locations, and about 305,000 employees. Although hypermarkets still account for the bulk of sales in France, the company, founded in 1959, is expanding away from its initial large hypermarket style. Due to its emphasis on creating smaller stores, its exposure to the nonfood sector has decreased. Approximately 74% of sales are generated in Europe and the rest in Latin America.

Delivery Hero is an online food delivery provider and active delivery service headquartered in Germany. It operates in over 70 countries across five continents. Commission rate per order, the company's largest source of revenue, varies across the countries in its four geographic segments--the Americas, Asia, Europe, and the Middle East and North Africa--as well as the type of restaurant and the provided service.