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Zappi is an AI-powered consumer insights platform that helps brands gather real-time feedback to test, optimize, and develop products, advertisements, and brand strategies. Founded in 2013 in London by Stephen Phillips, Zappi offers fast, automated tools that deliver insights in as little as 12 hours, utilizing continuous data loops and global consumer panels. The platform integrates innovation, advertising, and brand insights into a single system, emphasizing continuous consumer feedback for data-driven decisions. Zappi's core offerings include an Innovation Suite for product development, a Creative Suite for advertising optimization, and various professional services for project and strategic consultancy. The platform features on-demand research, AI-generated reports, and real-time analytics, making it accessible and efficient for brands. Zappi is trusted by over 350 brands globally, including Mars, PepsiCo, and McDonald's, to align their strategies with consumer preferences.