Alliance Pharma

Alliance Pharmaceuticals Limited is a UK-based international consumer healthcare company founded in 1996 and incorporated in 2001. The company specializes in acquiring, marketing, and selling pharmaceutical and consumer health products in over 100 countries. With around 290 employees, its headquarters is located in Chippenham, Wiltshire. Alliance has evolved from niche prescription medicines to a significant player in the consumer healthcare sector, utilizing an asset-light model that focuses on marketing and partnerships. The company operates through a global marketing strategy, leveraging distributor networks and e-commerce platforms like Tmall, JD.com, and Amazon. Alliance emphasizes insight-led campaigns and brand protection while managing a diverse portfolio of products. Notable brands include KELO-COTE™, an advanced silicone treatment for scars, Nizoral™, an anti-dandruff shampoo, and ScarAway®, a silicone-based scar treatment acquired in 2022. Alliance Pharmaceuticals continues to expand its reach and capabilities, with reported revenue around $230.2 million.

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