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Ultimate online curator of Parisian style for fashion and beauty.

It is quite simply effortless.

17H10 Paris is a French fashion brand founded in 2018 by Amélie Delacour and Caroline Rey. The brand specializes in tailored suits and professional attire for women, focusing on a sophisticated and empowering aesthetic. It aims to redefine women's tailoring with versatile, high-quality pieces that cater to the needs of ambitious women, including professionals, artists, and those with dynamic schedules. The brand offers a range of ready-to-wear and custom-tailored clothing made in Europe from certified natural materials. Core products include elegant blazers, high-waisted pants, skirts, and mix-and-match sets suitable for various occasions. 17H10 also provides personalized tailoring services, allowing customers to create unique outfits that enhance their silhouettes. With a commitment to ethical and sustainable practices, the brand emphasizes comfort, inclusivity, and eco-responsibility in its collections. Customers can shop online or visit physical boutiques in Paris and Lyon for a tailored shopping experience.