Adidas is a leading German manufacturer of athletic shoes, apparel, and sports equipment, recognized for its iconic three-stripe trademark. As the second-largest sportswear company globally, Adidas focuses on providing high-performance gear for athletes and fitness enthusiasts.
Founded in 1924 by Adolf "Adi" Dassler and his brother Rudolf, Adidas began in a small laundry room and quickly gained fame for its innovative spiked running shoes. The company officially registered as Adidas in 1949, introducing its signature three-stripe design to distinguish its products. Over the years, Adidas has expanded its product range to include various athletic footwear, apparel, and soccer equipment, with notable items like the Stan Smith tennis shoe and the Superstar basketball sneaker.
Adidas serves a diverse customer base, including professional athletes, recreational sports participants, and lifestyle consumers. The brand has a strong presence in hip-hop and youth culture, particularly since its partnership with the group Run-DMC in the 1980s, which helped popularize its sneakers in street fashion.
Provider of marketing and advertising services catering to brands and agencies worldwide. The company uses advanced machine learning and consumer insights to provide digital advertising, customer acquisition strategies and online marketing services specializing in the areas of affiliate marketing, search marketing and lead generation, thereby helping companies to increase brand awareness and marketing performance.
San Mateo, United States of AmericaMedia & Entertainment
