Merkle

Born from data. Outcomes-obsessed. Built for end-to-end experience transformation.

Merkle Australia is a leading performance marketing and customer experience transformation agency, part of the global Merkle network under dentsu. Established in 2018, it combines local expertise from the former Columbus agency with Merkle's strengths in data, analytics, and technology. The agency focuses on delivering personalized customer experiences across various platforms and devices in Australia and New Zealand. Under the leadership of Managing Director Paul Whittaker, Merkle Australia offers a range of services including data-driven performance marketing, customer experience transformation, and strategic consulting. The agency emphasizes an audience-first strategy, utilizing advanced technologies like the Merkury identity platform and integrations with tools such as Tealium and DatoCMS. With a commitment to hyper-personalized marketing and technology alignment, Merkle Australia serves a diverse clientele, including notable clients like Funlab, enhancing their digital transformation efforts.

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